Mr. David Juris, is the Founder and President of Generation Sales Group, a company specializing in Direct marketing.
Direct marketing has been a fast growing avenue for serving customers. The company understands that communication whether through tele-marketing or cold-calling represents the voice of the company and a means by which it can establish a dialogue and build relationship with the consumers.
The company starts the process of direct marketing for their client, with a clear audience in mind:- potential buyer’s of the company’s products, current users, deciders or influencers. The target audience is a critical influence on the communicators decision about what to say, how, when, where and to whom. Target consumers, of their client’s product or service, is often identified in terms of usage and loyalty.
Before, Generation Sales Group starts any communications with the consumers on their client’s behalf, they follow a systematic pattern, which is
1. To identify the target audience
2. Determine the communications objectives
3. Design the communication
4. Measure the communication results
5. Manage the integrated marketing communications process.
To be a success at direct marketing, the company has to ensure that consumers can contact them with questions and they view a customer’s interaction as an opportunity to up-sell, cross –sell or just deepen a relationship. The tele-marketing and cold-calling staff ensure through these communications, they know enough about their customers, to enable the company to develop a plan for lifetime marketing to each valuable customer, based on knowledge of life events and transitions. They also carefully integrate each element of their campaign and are able to measure responses to their campaign to decide along with their clients which have been most profitable to the clients’ business interest.
Generation Sales Group has been in the business of direct marketing for its clients for over a decade now. The company has all its call centers based in the US. Further all employees are all US residents. This gives them geographical advantages as the call agents understand local business complexities better. Mr. Juris believes in a solution focused relationship with his clients. Their approach to business is extremely professional, non-manuplative and consultative. All marketing tools used by the company, is directed to achieving results for their clients in the shortest possible time. An important measure of the success of the direct marketing effort undertaken for their client is their return on investment, which is ultimately an important yardstick of measure.
Direct marketing has been a fast growing avenue for serving customers. The company understands that communication whether through tele-marketing or cold-calling represents the voice of the company and a means by which it can establish a dialogue and build relationship with the consumers.
The company starts the process of direct marketing for their client, with a clear audience in mind:- potential buyer’s of the company’s products, current users, deciders or influencers. The target audience is a critical influence on the communicators decision about what to say, how, when, where and to whom. Target consumers, of their client’s product or service, is often identified in terms of usage and loyalty.
Before, Generation Sales Group starts any communications with the consumers on their client’s behalf, they follow a systematic pattern, which is
1. To identify the target audience
2. Determine the communications objectives
3. Design the communication
4. Measure the communication results
5. Manage the integrated marketing communications process.
To be a success at direct marketing, the company has to ensure that consumers can contact them with questions and they view a customer’s interaction as an opportunity to up-sell, cross –sell or just deepen a relationship. The tele-marketing and cold-calling staff ensure through these communications, they know enough about their customers, to enable the company to develop a plan for lifetime marketing to each valuable customer, based on knowledge of life events and transitions. They also carefully integrate each element of their campaign and are able to measure responses to their campaign to decide along with their clients which have been most profitable to the clients’ business interest.
Generation Sales Group has been in the business of direct marketing for its clients for over a decade now. The company has all its call centers based in the US. Further all employees are all US residents. This gives them geographical advantages as the call agents understand local business complexities better. Mr. Juris believes in a solution focused relationship with his clients. Their approach to business is extremely professional, non-manuplative and consultative. All marketing tools used by the company, is directed to achieving results for their clients in the shortest possible time. An important measure of the success of the direct marketing effort undertaken for their client is their return on investment, which is ultimately an important yardstick of measure.
